I recently finished a three week placement at The Direct Agency in Cheltenham. They're a young and ambitious company and are beginning to rival London's finest advertising agencies. I was fortunate enough to start just at as they were about to embark on their first rebrand in about a decade. It was really exciting work and they're a wonderful group of people. Really welcoming and great to be around, they also work extraordinarily hard. This is the new logo we came up with. It replaced the three letters set in Bembo, which felt much too 1990s. We felt Caslon was the perfect font, as it's not only traditionally English but also looked fresh and modern. The secondary font is Gill Sans, another British classic.
Oh and they've just launched their rebranded website, and it looks great!
